Meet the Team

Mukund is the Founder and CEO of DemandLane, a case acquisition company focused on providing qualified claimants to law firms nationwide for mass tort, class action and mass arbitration lawsuits. Mukund has been one of the most progressive thought leaders in the legal industry since beginning. His knowledge spans across a wide spectrum including advertising, intake qualification, case administration, machine learning, artificial intelligence and more. Mukund also had more than two decades of experience in marketing and sales. In addition to his involvement with DemandLane, Mukund is also a principal in several ventures where he maintains advisory roles. Mukund has a Master's degree in Applied Mathematics and Computational Science from the University of Illinois Urbana-Champaign.

Sree is the General Manager and Chief of Staff at DemandX. He interfaces with all the functions to track the team OKRs, handle new project requirements, oversee hiring decisions and also lead the data analytics team. He comes up with prior experience in entrepreneurship and various stints in technology companies across India and US. Overall, he has significant experience in launching software and hardware products from idea to market. He recently secured an MBA degree from IIM Bangalore, specializing in data science and analytics. He also has a master's degree in Robotics and Mechatronics from Santa Clara University, USA and bachelor's in mechanical engineering from NITK Surathkal.

Horea is the Engineering Manager at DemandX. He has a Bachelor's Degree in Computer Science from Cluj-Napoca Babes-Bolyai University. He has significant experience working for both startups and corporations, with exposure to a range of outsourcing and product-centric companies. In his leisure time, he values spending quality time with his family, often enjoying meals at restaurants and savoring a cup of good coffee.

Avinash heads the Marketing function at DemandX, focusing on generating potential claimants for various Mass torts. He has over a decade of marketing experience across verticals in Lead generation, B2B marketing, Revenue Management, and Call Center operations. Avinash started his career in the Telecom domain but soon discovered his love for marketing after he worked on running a startup. He has worked in the leadership teams of RoofandFloor, Langoor, SportsKeeda, and Converzate. He has an MBA from T.A. Pai Management Institute, Manipal.

Gurpreet is the Head of Contact Center Operations at DemandX. He holds a degree in commerce and is a certified Six Sigma practitioner. He has extensive experience, spanning over 15 years, in operations management and personnel management. He has established and overseen multiple international and domestic Contact Center and BPO programs in both the Philippines and India. Gurpreet has effectively led inbound, outbound, and back-office teams, ensuring exceptional service delivery to clients in the legal, medical, e-commerce, and banking industries.

Swati is a dedicated professional with 9 years of experience in Quality and Client Services, where she has consistently ensured excellence in delivery and process improvement. She has successfully worked on projects involving QA automation and managing client deliveries with precision and timeliness. Her expertise lies in root cause analysis and strong analytical skills, which enable her to identify process gaps and drive effective outcomes. She has gained experience across E-commerce, SaaS, travel, and AI-driven automation.

Ishika manages the Projects function at DemandX, ensuring smooth execution of client deliverables and cross-team collaboration. With strong experience in project management and client coordination, she specializes in streamlining workflows, improving efficiency, and driving results. She has played a key role in building scalable processes, supporting quality initiatives, and aligning project goals with client expectations.

Akash leads the Operations function at DemandX, managing the day-to-day performance of the Intake Center and ensuring seamless execution of call center operations. He has extensive experience in production management, attrition control, shrinkage optimization, and conversion improvement. He has spearheaded initiatives such as RCA and CAPA for performance dips, employee engagement programs, and training rollouts for new torts. Akash also manages and mentors a team of Senior and Assistant Team Leaders.

Jitendra Mohan leads the Quality function at DemandX with a focus on maintaining campaign hygiene, identifying process gaps, and driving effective solutions. With over 13 years of experience in Operations and Quality, he has led teams across third-party US collections and Canadian telecom sales. He brings deep expertise in data analysis, root cause analysis, and people management.

Girja brings over 7 years of experience in administration and operations. He specializes in office management, vendor coordination, procurement, compliance, and workplace infrastructure, ensuring smooth day-to-day functioning of business operations. He has led initiatives around process optimization, employee support, and resource management, and is actively involved in implementing workplace policies and ensuring compliance with statutory requirements.

Yukti Sharma is an HR professional with over 4 years of experience in Talent Acquisition and HR Operations. She began her career with a Big 4 organization, where she built a strong foundation in people strategy, talent management, and operational excellence. She is passionate about creating HR practices that enable teams to thrive.

Bio copy pending from Marketing.