Mass Tort Case Acquisition made Easy
DemandX is a vertically integrated case acquisition solution for law firms. We combine marketing, technology and intake to generate cases at scale
About Us
Case acquisition built end to end, not bolted together
DemandX is part of LexHive (formerly DemandLane), and houses the technology, marketing, and operations behind case acquisition for law firms. Marketing, screening, and intake run on one stack, so a claimant moves from first ad to signed retainer without changing hands between vendors.
Since our inception, we've been a fully remote team serving the US market with a globally distributed team across the US, India, Romania, Indonesia, and Nigeria.
- 11,000Cases delivered to date
- 5Countries — US, India, Romania, Indonesia, Nigeria
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Case Acquisition Marketing
Paid social, paid search, TV, email and affiliate campaigns built for claimant volume, run against a cost-per-retainer target rather than a cost-per-lead one.
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AI-Driven Intake & Screening
AI texting and voice qualify claimants against case-specific criteria before a representative picks up, so licensed time is spent on claimants who fit the filters.
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Predictive Analytics
Real-time modelling on live campaign and intake data scores which audiences and creatives produce signed cases, and shifts budget toward them inside the day.
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Quality Assurance & Compliance
Call scoring, consent capture and TCPA-aligned disclosure review on every record, with audit trails a firm can produce if a claim is ever challenged.
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Reporting & Performance Insights
One reporting view from ad spend through to retainer, so a firm sees source, screening outcome and cost per signed case without reconciling three vendor exports.
Accelerate case acquisition with advanced analytics
DemandX leverages the power of advanced analytics and AI to help law firms find claimants and cases
Our predictive modeling and advanced analytics helps to filter and target users to generate cases using real-time data to target the right claimants for law firms.
Artificial intelligence to Drive Outcomes
Adapt, Engage and Drive Outcomes with AI
Our AI-based texting features are designed to enhance engagement and connection rates with potential claimants. This helps achieve enhanced messaging scalability, while still maintaining personalization in communication.
Intake Center and Product Operations
Optimize operations and scale business
Our experienced intake team leverages AI & Voice based texting to screen potential claimants according to specific case filters, leading to better case outcomes.
Omni-Channel Marketing
Our comprehensive omni-channel marketing strategy helps law firms find qualified claimants, tailored to their unique needs. Our stack includes Paid Search/Social, Email, TV, Affiliate, and Analytics
How We Work
Company Values
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01
First Principles Thinking
Strip it down, then build it up.
Assume nothing about how work gets done today. Break the problem into facts, test constraints, and rebuild. Inherited processes need a reason to survive.
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02
Do Things Others Won't Do
The edge is in the effort no one else will make.
Advantage comes from the tedious, unglamorous work competitors skip. Deep focus on the work, not hours on the clock.
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03
Bias for Action
Launch, learn, fix faster.
A decision made this week beats a perfect one next month. Ship the small version, watch what breaks, and correct quickly.
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04
Default to Transparency
No black boxes. No surprises.
Share the numbers, the reasoning, and the bad news early. Write decisions down where the whole team reads them.
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05
Take & Give Responsibility
Own your outcomes. Trust others with theirs.
You own the result, not the effort. Hand real decisions to the people closest to the work, then coach when they miss.
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06
Disagree and Commit
Debate hard, then move as one.
Say the uncomfortable thing with evidence behind it. Once the call is made, execute like it was yours.
